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Lovely Bride was born in a West Village townhouse in 2010 with a goal to bring the best of indie fashion to brides who want to be immersed in a chic environment.

Shop Lovely, available exclusively online, is an extension of our Lovely Bride shops and offers fashion-forward party outfits for a bride's special events, bridesmaids, and accessorizing. We also pop up other items that Lovely loves from time to time.